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Innovation & New Business
Our Passion. Your Results

We know the secrets of corporate innovation and how to deliver results with you

Typical needs our clients have

Innovation and Business Development are never an objective.  Long term health and growth are.

Insourcing experts

Proven solutions by our experienced innovators. From customer discovery, experimenting, MVP's to funnel setup. We have experts in every part of the innovation funnel. Care free delivered.

Accelerate to business

Let's turn the ideas you are passionate about into actionable and validated business concepts. Our programs are designed to deliver and connect with your strategy to unlock your employees potential.

Innovate as a company

Let's get your innovation strategy and culture set up for long-term organization health. We’ll create a structured innovation program and a culture of ongoing innovative entrepreneurship. But most of all top and bottom line improvement.

Rockstart your business

Take initiative and create the best version of your organisation before the market does. Copy catting and adding your 'secret sauce' can be powerfull ingredients for your own 'Rockstart' accelerator program that delivers.

Our beliefs


Less PPT, more MVP

We love to simplify. Like dividing the world of innovators in two kinds. The talking head who meets a lot for coffee. Or the other one who drinks a lot of coffee but gets things done.

People make the difference

We love people! Unlocking the entrepreneurial spirit of your staff: it's magical. The key is about following through and helping them to learn by doing.

Link with your strategy

Innovation without a strategy link is just a hobby. Nice, but..why bother. That's why we know how to get ownership and connect with your obectives.

Process & structure

Our foundation. Creativity is nice, but it's about applying the best suited methodologies for your endeavour that will get you the results.

Why Blue Unicorn



All of our team members have made their mark. They work from experience and know what works and what doesn't.


We do what we do because this is who we are. We care and like to follow through. So no hand over to juniors.


Staying relevant in these changing times can be endeavour. At some point you might not like our candidness, but it's always with a sincere purpose.


For us, Innovation is a means to an end. Never an objective in itself. We always focus on top-line or bottom-line impact.

Experience in designing and executing programmes related to (innovation) acceleration and team development. Strong in vision, concept development and implementation. Natural communication skills, both in team/personal setting and during workshops/presentations.
Laura Ozinga
Innovation & team accelerator
Extensive experience in (corporate) innovation, E-commerce, incubation, marketing and finance. Proudly responsible for realizing accelerator/ incubators, multiple radical innovations, our own successful e-commerce businesses, numerous corporate innovation bootcamps and helping others to fast track their ideas.
Jeroen Lampe
Corporate Innovation Accelerator
Van idee naar product door middel van customer discovery- UX Research- Customer Development- Design Thinking- Lean Startup- Contentstrategie- Betekenisvol ondernemen
Renate Verstappen
Customer development & UX
95% van de nieuwe producten die wereldwijd worden ontwikkeld faalt. Die van jou niet, want ik ga je helpen heel succesvol te worden:-)
Anne Twilt
Cust development & validation
Ha! You have found our easter egg.. perhaps is this you?
The joker
Something with Virgins
Working for many years as a product- and business developer I love working on new concepts, but also work hard on improving existing products & ideas. I work with Lean Startup methodologies to coach startups & intrapeneurs to validate their ideas, get first customers and build a viable company.
Jos van Essen
Product & Business development
Our blog...stuff we believe in

Corporate Innovation

Customer Interviews: Don’t Let People Lie To You

11 april 2017

Validation. It sounds easy enough… You have been working on your idea for weeks and you know it like the back of your hand. What you need to do ...

Corporate Innovation

What Corporations Don’t Get About Being Lean

11 april 2017

“…and the kind of person who throws all his socks at the wall and wears the ones that don’t stick.”, Terry Pratchett (Mort)The Lean ...


It’s a Sprint, Not a Marathon: How to Scale-Up Corporate Innovation

11 april 2017

We need more ideas” is the single phrase that marks the increase in innovation efforts within most organizations. And once there are ideas on th...